Directing and producing @SprackleApp’s launch video has been something that I didn’t think I was capable of doing, all the way up to last night... Exactly halfway through the short time I have with the @soflomovement crew.
For the last couple days we’ve been in the streets of NYC scouting the perfect locations 7am to midnight (what like, 34 hours total now?) all for a mere 60 seconds of screen time. Although Tony and Tyler have constantly shown their faith in me to create something worth seeing, I was certainly struggling to believe myself...
All of my old followers have seen far too many trailers. I refuse to let this be another. I will not allow another flagship piece to make it a single frame into production if I don’t absolutely know I will see it through to the bitter end. At some point I had to face that my individual creative block seals itself shut permanently if I dare walk away from ideas even once. So lately I’ve been thinking don’t start, or don’t stop.
This launch project has been the hardest punch of realism I’ve ever experienced in video, and at several times I was on the brink of abandoning it and settling for a boring montage.
Today I came out on the other side of my creative block. I know exactly what I want to make, I know exactly how I want to make it, and most of all...
I know for a fact, that it can be done by me.
#sprackleapp #batterypark #nyc #soflomovement #parkour #bmx #mtb #skateboarding #freerunning