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CairoScene The only online magazine of its kind in Egypt & Middle East. Instigating conversations & controversy since 2010 | Part of @mo4network


It's no coincidence that Egypt's ad industry is booming at unprecedented levels in regards to investment, quality, and creativity. Companies in direct competition, like the four big telecommunication companies operating in Egypt, are constantly working on upping their game when it comes to ads, and the audience has grown to expect nothing short of remarkable and creative campaigns from these companies. The latest ad campaign by Etisalat Misr, featuring popular actor Ahmed Helmy, has definitely checked all of those boxes, leading it to win two prestigious awards at Dubai Lynx 2019 for its Hekaya ad campaign.

Bringing home the Silver Entertainment Award, Etisalat Misr's Hekaya ad is also an easy fan favourite, garnering over 22 million views on YouTube - quite a remarkable feat when compared to similar campaigns in Egypt. The campaign didn't rely only on the star power of Ahmed Helmy to achieve its success, which is evident in it's being awarded the Bronze Award in the Best Film Craft/Script category. Given the ad campaign's fierce competition from companies and agencies across the region, Etisalat Misr's Hekaya clearly achieved the recipe for success, with a mix of comedy, inspirational content, and subtle commentary on current affairs.

Head to LINK IN BIO for the full article.

#SceneEvents: Invitations were received, outfits perfected, and destinations set for 6th of October. Why? Because the ultimate sushi and steak eatery @1oakeg just opened a brand new branch @mallofegypt, everyone who's anyone showed up for a taste of the city's juiciest steaks and freshest rolls. Call 16553 for reservations.

#SceneLive from the @KingsPoloAcademy Beach Polo Tournament @elgounaredsea: Okay so, here are more of our favorite moments from day one of Kings Polo El Gouna Beach Polo Tournament 2019 — from the players getting all adrenaline upped in the chase of glory to the crowd going absolutely wild whilst their root for their team and so much more. Can it be, like, day two of game play already?

#SceneLive from the @KingsPoloAcademy Beach Polo Tournament @elgounaredsea: Day one of Kings Polo El Gouna Beach Polo Tournament 2019 has just concluded, with all its competitive 🔥🔥🔥 and all, and we cannot be more happier for team Mercedes reigning supreme and bringing glory amongst this fabulous affair. Brb while we get glammed up and be ready to party tonight.
📸 @thecairozoom


Chinese Bridge is a worldwide contest for non-Chinese college students that tests their proficiency of the Chinese Language. It began in 2002 has since held more than 600 contests in over 50 countries.

The 18th edition of Chinese Bridge’s Egypt regional final kicked off on Tuesday in Cairo. After an intense competition between 12 Chinese-speaking Egyptian students, Passant Sayed Khalil from Cairo University and Mohamed Jihad Mohamed from Ain Shams University managed to qualify to the next stage, which is representing Egypt at the worldwide finale that will be held in China.

The first round of Tuesday's event involved themed speeches, talent shows and quizzes on their cultural knowledge. It also included a talent show with singing and dancing performances, cross talking, Kung Fu and even Chinese traditional operas. The second round saw the participants do impromptu performances in Chinese with randomly chosen topics.


#SceneEvents: There are so many ways one could do Easter right, and they all start with an exquisite meal. @TheNileRitzCarlton knows this well, which is why they're going all out this Monday with a deluxe Easter Brunch at Culina Restaurant featuring all the staple (and rather delish) Sham El Nessim delicacies. You also need not worry about them kids ruining your meal as a whole outdoors Kids Festival is in the works for them, including games, entertainment, and a special kids buffet.
The whole package is for EGP 700++, call 02 25778899 for reservations.


Over the upcoming two years, French-owned hotel group @AccorHotels, the world's largest hotel group outside the U.S., is planning a massive expansion in African markets, announcing the launch of 60 new hotels across the continent, with half of them set to open in Egypt, according to AccorHotels' CEO for Middle East and Africa, Mark Willis.

Willis further elaborated that while Kenya's coastal region has been a preferred destination in the past few years, Egypt has recently overtaken it as the continent's most preferred sought after destination for European tourists and investors on account of increasing security and stability in the country.

“Egypt is resurrecting after 10 years of a tough situation due to external factors, but is now improving,” said Willis in a recent interview, as seen on Engineering News.

In addition to Egypt, AccorHotels, which in 2018 acquired the Mövenpick Hotels and Resorts brand, is eyeing investment opportunities in Kenya, Nigeria, Ethiopia, and South Africa. Nigeria is second to Egypt, with 10 planned hotels set to open there. AccorHotels operates in 100 countries and employs a quarter million employees across its 5000 hotels around the world, with 143 of them currently operating in Africa.


#SceneEvents: What’s Happening On The Cairo Scene Today?
-@maryamsaleh119 & Gouda Bar by Aly Eissa at @cairojazzclub610
-Raindogs at @thetapwest
-Goethe Film Week at Goethe Institute
-Behind The Form ‘Exhibition’ at @ubuntuartgallery
-Spring Camp at @saneegypt -@discomisr & @akthedj at @cairojazzclub
-Creative Writing Workshop at @darb1718
-Playlist Night Feat. @purplpitch at @undergroundbyafter8 -Nashaz at @afri.cairo

For more events across Egypt, check out #CairoScene.ME #calendar section.

#SceneSpotted: The Egyptian King and the Egyptian ‘Queen’. @mosalah and @ramimalek get together at the #Time100 gala in New York last night, celebrating their inclusion in TIME’s list of the 100 most influential people on the planet.

#SceneLive: The most anticipated film of 2019, ‘Avengers: Endgame’, came to Cairo tonight for an exclusive premiere with @cocalcolaegypt at Point 90, where fans and VIPs clamoured to get the first look at how the greatest movie cliffhanger in years came to a spectacular climax. There was this one part where - nah just kidding, no spoilers.
📸 @thecairozoom

#SceneLive from the @KingsPoloAcademy Beach Polo Tournament 2019 @elgounaredsea: Guest of honor and polo extraordinaire, Patrick Hermès, takes over @auroraelgouna to conduct the drawing tournament, the first of many polo shenanigans taking place at this year’s phenomenal affair where astounding sportsmanship meets glamorous parties. Brb while we get ready for all of this to unfold.
📸 @thecairozoom

#SceneLifestyle: CAIROSCENE EASTER GUIDE 2019.

Winter is officially over and Easter is finally here to help us welcome Spring and we're just about ready to discard our leg warmers and boots for our tank tops and flip flops. And luckily for us, whether we choose to spend Easter break in Cairo or by the sea, the options are literally endless. So without further ado, here's your ultimate guide to all happenings around the country this Easter break. 🏖️FULL GUIDE ON LINK IN BIO🎊

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