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The Business of Fashion  An essential daily resource for fashion creatives, executives and entrepreneurs all over the world.

“California is a nation, not a state.” The slogan, screen-printed onto T-shirts and scribbled onto handmade signs, reflects the sentiment of a growing constituency of Californians who believe that their home should no longer be part of the United States but a country in its own right. With a gross domestic product of $2.7 trillion in 2017, California has the world’s fifth-largest economy, ahead of Britain and France. Still, nationhood remains a far-fetched notion.

And yet, there’s little doubting the unique power of the place. Even as America’s global influence declines, California remains a magnet for those who believe in change. From the Gold Rush to Silicon Valley, people have long come to California to reinvent themselves, innovate and disrupt, often with the hopes of achieving the impossible. There’s a reason both the entertainment and technology industries flourished here: California is full of dreamers.

Fashion, too, is filled with dreamers. It’s an industry built on creativity and the ever-changing notion of now. But the fashion business is also notoriously resistant to change. As the world shifts under fashion's feet, it must adopt new ways of creating, distributing and marketing — perhaps even completely reimagining — its end product. So, what can the industry learn from the culture of California?

Read the full story on businessoffashion.com and join us today at #BoFWest in Los Angeles, where speakers such as Kim Kardashian West, Katrina Lake of Stitch Fix and Michael Preysman of Everlane will explore the unique opportunities and challenges faced by entrepreneurs and businesses on the West Coast. The summit starts at 4pm at Westfield Century City Mall, in the Atrium. There will be dedicated space available to the general public on a first come, first served basis and selected retailers will offer special promotions and surprises to celebrate #BoFWest. The summit will also be live streamed on BoF's Facebook page from 4pm PT / 7pm ET, make sure to tune in. [Link in bio]

Today’s #MondayMotivation comes from Stella McCartney, who will be showing her Spring ’19 collection at Milan Fashion Week Men’s this evening. The designer, who is known for her ethical and sustainable practices, first showcased her menswear collection in 2016, fifteen years after launching her namesake label. "It just felt like the right time, it felt like the womenswear was really in the perfect place to then have her man in her life and just to offer that wardrobe to men," said McCartney. #stellamccartney #mfwm #qotd #quoteoftheday

Straight from the runway: Every look from Prada. Discover the full collection at businessoffashion.com. #prada #fashion #mfwm

“In a world that often defines and limits people by age, I believe that anything is possible at any time. It’s never too late to start as long as you are kind to yourself, gentle and you’re willing to start slowly," said fitness guru and media entrepreneur Strauss Zelnick on the #BoFVOICES stage.
Zelnick began his illustrious entertainment career in his twenties, but it wasn’t until his mid-30s that the former president and chief operating officer of 20th Century Fox and former chairman and chief executive of Columbia Music Entertainment realised he wasn’t an effective leader. And after nearly a decade of running major entertainment companies, he determined that the best way to find success in business was to pursue his true passion. So in 2001, in his mid-40s, he took a risk and started his own media company.

Zelnick also radically changed his approach to fitness. As a child, he was awkward and intimidated by athletics. Over the years, however, he discovered that he is actually a “pretty good athlete,” embracing everything from yoga to boxing and squash, starting slowly and letting go of lifelong inhibitions. Now, he maintains an impressive level of physical fitness by any age’s standards.
Watch the full video on businessoffashion.com. [Link in bio]

Just in, see all the looks from the latest Versace show. What do you think? Find the full collection online at businessoffashion.com. #versace #mfwm

Take a peek at the latest exhibition from Emilio Pucci and mannequin pioneer Bonaveri, who have partnered up to celebrate history and innovation in an immersive showcase at the Palazzo Pucci during Pitti Uomo. The exhibit subverts the role of the mannequin through a series of installations where it becomes the protagonist and narrator of the Pucci universe. #pucci #fashion #pittiuomo

It’s #FashionFactsFriday and today’s term is ‘patch pockets’, which are created by attaching pre-cut pieces of material and sewing them, like a patch, to the outside of a garment, instead of constructing inset pockets. They often have a flap at the top and become a feature of the design — think the patch pockets on Paddington Bear’s duffle coat.

Learn more about key fashion vocabulary in our comprehensive dictionary with definitions and meanings, on businessoffashion.com #FashionAZ #fashion #style #bottegaveneta #ss18

Just in: Family-owned company Missoni has sold a minority stake to a private equity firm. Read the full story on businessoffashion.com. #missoni #fashion

Just in: Bottega Veneta has named a new creative director, British designer Daniel Lee. He was most recently director of ready-to-wear at Céline. Read the full story on businessoffashion.com #bottegaveneta #fashion #style

The red carpet — one of fashion’s most powerful marketing platforms — has undergone rapid change and disruption. Social movements such as #MeToo and #TimesUp have shifted the dynamics between talent and brands, impacting decisions about what to wear — and why. Can and how does the red carpet co-exist with social movements?

At #BoFWest, creative director @jasonbolden, @carolmccolgin of @hollywoodreporter, stylists @elizabethsaltzman and @karlawelchstylist will weigh in on stage, in a conversation moderated by media consultant @janicebmin. If you're going to be in Los Angeles on June 18, please join us from 4pm at Westfield Century City, in the Atrium. There will be dedicated space available to the general public on a first come, first served basis and selected retailers will offer special promotions and surprises to celebrate #BoFWest. The summit will also be live streamed on BoF's Facebook page from 4pm PT / 7pm ET, make sure to tune in. [Link in bio]

How are fashion and beauty entrepreneurs using Hollywood, Silicon Valley and the other unique aspects of West Coast life to their advantage while mitigating the distance from traditional centres of power?

At #BoFWest, @klaker of @stitchfix, @mojism of @beautycon and @preysman of @everlane will weigh in on stage. If you're going to be in Los Angeles on June 18, please join us from 4pm at Westfield Century City, in the Atrium. There will be dedicated space available to the general public on a first come, first served basis and selected retailers will offer special promotions and surprises to celebrate #BoFWest. The summit will also be live streamed on BoF's Facebook page from 4pm PT / 7pm ET, make sure to tune in. [Link in bio]

@kimkardashian, alongside her mother and manager, @krisjenner, have rapidly built a global fragrance and beauty business far from the traditional centres of beauty in New York and Europe. How did they do it?

At #BoFWest, the mother-daughter duo will weigh in on stage in a conversation with Imran Amed. If you're going to be in Los Angeles on June 18, please join us from 4pm at Westfield Century City, in the Atrium. There will be dedicated space available to the general public on a first come, first served basis and selected retailers will offer special promotions and surprises to celebrate #BoFWest. The summit will also be live streamed on BoF's Facebook page from 4pm PT / 7pm ET, make sure to tune in. [Link in bio]

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