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The Business of Fashion  An essential daily resource for fashion creatives, executives and entrepreneurs all over the world.

Did you know? Of the top emerging markets, India‘s GDP is expected to grow at the highest rate. With a rapidly growing middle-class, an increasingly powerful manufacturing sector as well as strong economic fundamentals, India is certainly too important for international brands to ignore.

Fashion players must redouble their efforts in this highly fragmented and challenging market where an educated and tech-savvy demographic rub shoulders with the poor and upwardly mobile, finds The State of Fashion 2019, a new report co-published by BoF and McKinsey & Company.

The report also outlines the top 10 industry trends that will shape fashion in 2019, from underlying consumer shifts to fundamental changes in the fashion system. To learn more and download your copy, click the link in bio. #fashion #trends #india

“It's about supporting and empowering each other as women,” said The Duchess of Sussex, as she made a surprise appearance at the #FashionAwards last night to present Givenchy designer Clare Waight Keller with the British Designer of the Year for Womenswear award. “The culture of fashion has shifted where it was once cool to be cruel, and now it’s cool to be kind.” Other big winners on the night included Pierpaolo Piccioli, who took home Designer of the Year for Valentino; Miuccia Prada, who was honoured with the Outstanding Achievement award; and Vivienne Westwood, who was awarded the Swarovski Award for Positive Change by Jerry Hall. For a full list of winners head over to businessoffashion.com [Link in bio] #fashion #meghanmarkle #duchessofsussex 📷: @gettyimages

“My path to success certainly wasn't linear," says @away’s co-founder and chief brand officer @jennifer. In BoF’s new, self-directed online course “Build a Direct to Consumer Brand,” Rubio explores a unique mix of entrepreneurial frameworks and brand strategy techniques, simplifying the direct-to-consumer process into four steps.

Rubio’s entrepreneurial adventure began after she left Warby Parker and moved to London to work at AllSaints as director of innovation. After her luggage broke, it sparked her idea to launch a premium travel brand. Learn more about Jen’s journey and the course on businessoffashion.com [Link in bio] #travelaway #education #jenrubio #fashion

Today’s #MondayMotivation comes from Away’s co-founder and chief brand officer Jen Rubio. In BoF’s new online course “Build a Direct-to-Consumer Brand,” Rubio shares her knowledge about brand development and innovation. Rubio, who was named in Forbes’ 30 Under 30 list in 2016, also analyses the ecosystem for startup businesses and breaks down the funding process for budding entrepreneurs. To learn more and sign up for the course, visit businessoffashion.com [Link in bio] #qotd #quoteoftheday

What went into creating the Dior Men’s Pre-Fall 2019 collection? Shown in Tokyo for the first time under artistic director Kim Jones, the collection draws on the hypermodern reality of Japanese culture, referencing the country’s storied past and often-imagined future. Discover the full looks on businessoffashion.com [Link in bio] #dior #prefall 🎥: @dior

Ever heard of “premium mediocre?” The term refers to a segment of economic activity largely dreamed up by marketers to give the masses the illusion that they are consuming luxury, when in reality they were doing nothing of the sort. Brands, from Balenciaga and its baseball hats to Gucci and its headbands, will dress mediocre products up as premium items with a few extra touches — real and imagined — and use words like “preferred,” “signature” and “collection” to play on people’s aspirational drive. While this is an old story in fashion, what’s different about the phenomenon this time around? [Link in bio] #fashion #luxury #marketing 📷: @gettyimages

Chanel’s ban on exotic skins might not be as well-meaning as first thought. While competitors were busy snapping up farms and tanneries, the French luxury house failed to secure its exotics supply chain. This meant a diminished access to top quality materials and eventually led to the ban. Now, Chanel’s move to stop manufacturing products made from snakes, crocodiles, lizards and other reptiles could actually hurt animal conservation efforts and local communities. [Link in bio] BoF user Yun Sin believes that developing technology in fashion is the answer to creating a more ethical and sustainable industry. Do you agree?

We love hearing your opinion and will monitor user comments for publication across our social media channels, website and email. Use the comment function on our website (at the end of each article) or add the hashtag #BoFCommentOfTheWeek on social media to submit your opinion, thoughts and feedback on any article. #fashion #ethicalfashion #sustainability #technology

We’re saying goodbye to “Ultra Violet” and hello to “Living Coral” as Pantone names this peachy shade of orange as its colour of the year for 2019. Designers like Marc Jacobs, Brandon Maxwell and Poiret have already seamlessly featured it in their collections for Spring Summer 2019, but will you be embracing this hue next year? #colouroftheyear2019 #pantone #livingcoral #fashion

Have you seen? Vivienne Westwood and Burberry have unveiled their collaboration in a campaign shot by David Sims. The limited-edition collection celebrates British style and heritage, as well as taking inspiration from Westwood’s iconic designs. #burberry #viviennewestwood #katemoss #fashion 📷: @davidsimsofficial

A curious trend is taking off in South Korea: the puffer jacket. More than just a piece of practical cold-weather wear, the jacket has become a vital fashion statement and a marker of class divide.

Many individuals look to Korean stars, such as boy band BTS donning Puma’s down padded coats, for their style inspiration. But, for the older generation, the puffer’s appeal has less to do with following K-pop trends and more to do with finding comfort in conformity in South Korea’s culturally homogeneous society.

While the explosive popularity of puffer jackets is a boon for outerwear brands like The North Face and Moncler, what does the trend highlight about South Korean society as a whole? [Link in bio] #southkorea #pufferjackets 📷: @bts.bighitofficial / @puma

A look inside the upcoming book, Dior by Gianfranco Ferré: As a designer for Dior from 1989 to 1996, Ferré brought a sense of bold glamour to the fashion house, expressing a femininity that was both sophisticated and contemporary, and reflective of the growing role exercised by women in society. 📷: @sieffjeanloup / @dior

Last night, Karl Lagerfeld chose an Ancient Egyptian temple as the backdrop for Chanel’s latest Metiers d'Arts collection inside New York’s Met Museum. The designer created looks that donned heavy metallics and embellishment. What do you think? [Link in bio] #chanel #catwalk #fashion 📷: @gettyimages

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