“California is a nation, not a state.” The slogan, screen-printed onto T-shirts and scribbled onto handmade signs, reflects the sentiment of a growing constituency of Californians who believe that their home should no longer be part of the United States but a country in its own right. With a gross domestic product of $2.7 trillion in 2017, California has the world’s fifth-largest economy, ahead of Britain and France. Still, nationhood remains a far-fetched notion.
And yet, there’s little doubting the unique power of the place. Even as America’s global influence declines, California remains a magnet for those who believe in change. From the Gold Rush to Silicon Valley, people have long come to California to reinvent themselves, innovate and disrupt, often with the hopes of achieving the impossible. There’s a reason both the entertainment and technology industries flourished here: California is full of dreamers.
Fashion, too, is filled with dreamers. It’s an industry built on creativity and the ever-changing notion of now. But the fashion business is also notoriously resistant to change. As the world shifts under fashion's feet, it must adopt new ways of creating, distributing and marketing — perhaps even completely reimagining — its end product. So, what can the industry learn from the culture of California?
Read the full story on businessoffashion.com and join us today at #BoFWest in Los Angeles, where speakers such as Kim Kardashian West, Katrina Lake of Stitch Fix and Michael Preysman of Everlane will explore the unique opportunities and challenges faced by entrepreneurs and businesses on the West Coast. The summit starts at 4pm at Westfield Century City Mall, in the Atrium. There will be dedicated space available to the general public on a first come, first served basis and selected retailers will offer special promotions and surprises to celebrate #BoFWest. The summit will also be live streamed on BoF's Facebook page from 4pm PT / 7pm ET, make sure to tune in. [Link in bio]