Kendrick’s album. Senay @nativethoughts says something about why it resonates, why the rapper is getting so much acclaim. Something I haven’t considered, but it’s true. “Consistency,” he remarks. Sennay says it’s the same reason why Drake and J.Cole are called out for being influential artists with staying power. It applies across everything - in fact, it’s one of my 10 brand-building principles: “Consistency consistently.” It was my late friend Jae Bueno’s answer for being a good dad and husband. “Consistency.” It’s what keeps The Hundreds afloat after all these years. Social media's frenetic hype makes it hard. Fast rise = fast demise. Especially in music and fashion - here today, gone tomorrow. “Consistency.” It’s a marathon, the long game. Reinforce, reiterate, repeat. DAMN.