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Birds of North America  Women's clothing made in Canada, designed by Hayley Gibson. Flagship store 1114 Queen Street West, Toronto. 11-7 M-S, 12-6 SUN

We were joking yesterday in the store that it looks like all we do is wild prints at Birds, but we actually do have quite a few basic black styles, like the Tropicbird (on Sydney) and the Trumpeter (on Kylie)! We just received the black Tropicbird Jumpsuit last week, so it's in-store now and we'll be shipping it to stores in Toronto and other shops across Canada this week! We're open 11-7 today - have a beautiful Monday!!

Our first dog customer at the Birds store! Her name was Lisa and she was 4 ๐Ÿ• We welcome all dogs (young, old, big, small, stinky and grumpy) and even have some treats if dog parents approve ๐Ÿ˜ We're open noon-6 today! Thanks to @brune.n for this cute photo ๐Ÿ“ท

Hanging at the store today 'til 7, enjoying the Empire Records soundtrack and trying thangs on ๐Ÿ˜ This is another one of our exclusive styles, Kittiwake Dress in Ultraviolet! No pictures yet, so it's not online, but we have it in-store!

We have a few new styles in the store right now in very limited quantities, and they're not online because we haven't even had a chance to take proper pictures yet! One is the Kittiwake dress in Blue Daisy, shown here. We still have one left in each, size 2-16, but not much more than that. Swipe to see a close-up of the fabric ๐ŸŒผ๐Ÿ”น๐ŸŒป๐Ÿ”น๐ŸŒผ Were open at 11 today and I'll be joining Brune around 4 - looking forward to spending some time in the store!! PS If you need one if these in your life but have to order online, we can set you up! Just send us an email ๐Ÿ˜€

The store's open for the first full day today!! Our Monday to Saturday hours are going to be 11-7, and Sunday 12-6, starting today! This is Mary - an old friend who modeled our Fall/Winter 2012(!) and our capsule bridal collection from 2014! We were just getting ready to close last night when she walked in! We hadn't seen her in years, and it was so incredibly lucky we crossed paths with her because she's just visiting from Vancouver for a few days and happened to walk by our shop on her way to meet someone at the Drake! We had a great time catching up on life since we all left Montreal and trying on clothes ๐Ÿ˜€ She ended up choosing a Tropicbird Jumpsuit, but these Purple Pineapple Party Bunting overalls looked so cute on her as well! She's such a lovely person - beautiful inside and out, and she's doing her doctorate in Clinical Psychology right now in Vancouver.

Our first customer EVER!!!

We're open!!!!! Here 'til 5:30 today, and open 11-7 tomorrow!!! 1114 Queen St West!!

Le gang figuring out the POS system yesterday at the store, including Kylie, our final new Birds recruit! Kylie is in Fashion Communications at Ryerson, my alma mater, and has been a huge help in the studio the last few weeks with her killer fashion skills! So, I can't believe I'm finally saying this, but we've taken the window paper down and are going to be open for the absolute softest of openings tomorrow from 2 to about 5:30!!! A lot of the finishing touches aren't in place yet like wall art, some display tables, seating, a sign in the front window (the list goes on!) but we felt like it was time to rip the bandaid off and get 'er open! Huge huge huge thanks to @keytosubtlety and @neil_maccormick for pulling together the final details today and cleaning like maniacs in the heat. I didn't see the store with the paper down and all tidied up until I passed by after work today to drop some things off after Neil and Eleanor had left. It sounds funny, but it looked so good, I almost couldn't look directly at it lest it scorch my eyes with its beauty. Such a vulnerable feeling thing to finally have it open, but so incredibly exciting as well. I went inside and sat in the darkness of the store and cried for a few minutes alone, watching people walk by outside and the streetcars rolling by on Queen, and wondering how in the hell we managed to get this little fashion business here. I kind of felt like I could die happy today. Can't wait to share this space with everyone and to make it a place of love and light ๐Ÿ’™ Hope to see you at the shop in the next few weeks/months as we work towards getting all the loose ends tied up. By the way, I should probably mention, the address is 1114 Queen Street West in Toronto!!

Neil spent all day today hand painting the store sign and it looks SO GOOD! I think he had to endure a bit more commentary and (mostly) good natured harassment from Queen Street passers-by than he was expecting, but managed to stay focused and avoid any brush fumbling accidents ๐Ÿ–Œ๏ธ Just 'erica' left to do tomorrow ๐Ÿคฃ

Things are happening!!! We filled the racks at the store with clothing for the first time today, and it was surreal and totally amazing to see everything in the space! I don't think I truly realized until now what an insane amount of print and colour we use - not the easiest brand to merchandise! Thankfully, Eleanor (official Birds merchandiser) managed to pull all the crazy into an arrangement that made perfect sense, and the store looks like a million bucks ๐Ÿ˜ Sydney and I spent the entire day shoveling, sweeping, scrubbing and mopping the basement because we had a foot of water down there from the huge storm the night before last - welcome to retail life in a hundred year old building on Queen West! Thankfully we didn't have anything down there yet, so no major damage, but the place was a mess and it took a LOT of lady sweat to set it right ๐Ÿ’ฆ Neil worked on the exterior sign today, and was very happy to have company at the shop as he's been down there mostly alone working on the mother of all changeroom builds for the last couple of weeks, but OMG are they ever beautiful ๐Ÿ’™ I also want to introduce another new member of the Birds team, Brune! She is peeking out between Sydney and Neil on the left ๐Ÿ‘๏ธ Brune has been working with us at the studio the last month and will transition to store hours when we open, so you will hopefully meet her in person soon! Brune is a true kindred spirit and all round amazing person - creative and sensitive, with a soul as deep as the ocean. We're so happy the stars aligned to bring us together. Shout-out to Kylie who is missing from this photo, but who you will meet (and love) soon as well! We're going to be open one day very soon - sooooo soon - more updates to come as we have news!!

Weโ€™ve been a bit quiet on the old social media the past couple of weeks. I think itโ€™s because of the upcoming store opening and my subconscious desire to hide right now as the big reveal encroaches! I was saying to Neil the other day that itโ€™s like Birds has just been a brain in a jar for the last 11 years, and finding a store space has been like finally finding a body for it, ร  la Frankenstein. Weโ€™re about to take it for its first jerky walk down Queen Street West and are nervous about how it will be received and hoping all the other kids in the schoolyard will be nice to it! Yesterday I was painfully coming to terms with the fact that I have to put our Spring 2019 collection development on hold for a week so I can fully commit to getting the final details sorted out before opening. Iโ€™m hoping all of us (6 strong at Birds now!) can direct all of our energy towards getting the space set up this week so we can hopefully open our doors the week of August 13th. Changerooms are 95% done, we need to make curtains, order mirrors, paint a sign in the store window, do a ton of cleaning, set up the POS system, install the stereo system, and get all of our stock in there! To-doโ€™s weโ€™ve agreed can happen after opening are painting the exterior sign, getting murals on the walls, finding some seating for the back of the store, and constructing some block tables for the centre aisle. All in good time! In the mean-time, we just put a few more styles online including this stretch linen/cotton blend Tropicbird jumpsuit and Nightjar dress that are perfect for this weather and well into fall, and some Kittiwake dresses in rainbow and sky prints that can only make you smile! Link in profile to see the new styles ๐Ÿ˜€

Purpleicious Currawong overalls at work ๐Ÿ‘

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