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Benny Gold  Brand, boutique & cafe started from a simple sticker inspired by the mantra, Stay Gold. Staying true to your passion, growing up without growing old


We pride ourselves on making quality, fresh looking, everyday garments and accessories for positive minded people. With each season we stretch our wings further to reach new heights. With all the exciting new prospects we have lined up, our future's so bright we had to offer shades. These high quality sunglasses come in two finishes, classic tortoise shell and gold smoke for a more modern look. Complete with cast metal paper plane logo detailing and the perfect balance of style and functionality. Dressed up or dressed down, these shades are the finishing touch to add a little mystery and sophistication to your everyday appearance. #bennygold #antiworkwear #staygold

Thank you to everyone that visited our store, picked up some clothing or enjoyed a cup of or masala chai or coffee with us! This is just the beginning! | 📷: @levimaestro #staygold #bennygold

Our pullovers have a softer, worn-in look that is created naturally by our enzyme wash process leaving no two garments exactly the same. (Link in bio)👆🏽

Stay Gold Airplane Bracelet

The Benny Gold brand started with a simple design I turned into a sticker that I posted around town one day. The original glider plane sticker was inspired by the mantra #staygold. It’s a reminder that the ideas and experiences we hold dear are the real gold inside each of us.

There's something about summer that seems to inspire mash-ups and remixes. What better way to kick the party off than by taking something everyone agrees is great and putting a twist on it, creating something new and unexpected, yet familiar. We decided to create our own mashup by combining our popular parka with our signature Gold Standard denim, resulting in a garment that's strikingly unique while remaining practical and versatile. 🛫

Over the years we have seen countless tattoo reinterpretations of our iconic paper plane logo and “stay gold” tagline, but this one seems exceptional considering the hundreds of thousands of LGBTQ Americans currently celebrating Pride month. 🏳️‍🌈
Thanks @berto510 #bennygoldtattoo #staygold #pride #pridemonth

Love is all we need. #pride #whp 🏳️‍🌈

Hold Fast to the Spirit of Youth! | Our summer collection is now available in-store and online!

I have been having fun reinterpreting our original glider plane logo to fit each seasonal release. This season its makes its debut as a seaplane. My favorite part of the design is how the water and sky create the circle badge shape. Pick up this limited piece in our sf store or online (link in bio).

The support everyone has shown the Benny Gold line has been incredible! @radiobaeder not only supports the brand, but also has a Benny Gold inspired tattoo! The support from everyone has been inspiring and keeps me motivated to keep it going - thank you!
Please keep tagging your pics with #bennygold #bennygoldtattoo

Make any outfit a little better with our paper plane curved brim "dad hats". Link in bio.

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