benetton benetton

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United Colors of Benetton  Italian style, knitwear and colors.

Stop by #Selfridges at 400 Oxford Street and check out our new pop-up store. You know you're in the right place when you spot our colourful windows. #Benetton #BenettonAtSelfridges #London #FW18

Stop by #Selfridges at 400 Oxford Street and check out our new pop-up store. You know you're in the right place when you spot our colourful windows. #Benetton #BenettonAtSelfridges #London #fw18

The knitwear will be available in 109 shades: a palette ranging from pastel colors – so dear to Queen Elizabeth – to more assertive tones, as well as black. Why 109? Because 109 happens to be the Pantone number of “Selfridges yellow”: lively, bright and iconic. #Benetton #Selfridges #BenettonAtSelfridges #FW18 #London

The capsule collection is a limited edition of unisex fleece garments and accessories inspired by our iconic and kaleidoscopic eighties style and a knitwear collection "painted" in 109 shades of happiness and color. #Benetton #Selfridges #BenettonAtSelfridges #FW18 #London

Forget the smoky greyness of #London - the British capital has never been so colourful! Discover the capsule collection we created exclusively for celebrating our new pop up store at #Selfridges. #Benetton #BenettonAtSelfridges #FW18

Third hint: a new pop up store, opened in sync with the start of #London Fashion Week #Benetton #Selfridges #BenettonAtSelfridges #FW18

Second hint: our first ever capsule collection in collaboration with a department store. #Benetton #Selfridges #BenettonAtSelfridges #FW18 #London

First hint: a prestigious London-based partner and one of the world’s most famous shopping destinations. #Benetton #Selfridges #BenettonAtSelfridges #FW18 #London

Bright eyes, soft knit and pout #Benetton #FW18 #backstage #colors

Another point of view #Benetton #FW18 #backstage #colors

Close-up on the #backstage #Benetton #FW18 #colors

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