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Beautycounter  Beautiful products, made safer. #betterbeauty

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This time, it's personal. Introducing Beautycounter Red Color Intense Lipstick, a bold new shade that embodies our mission to get safer products into the hands of everyone. Get it now and show your support for the better beauty movement, because this is an issue that's personal to all of us.

It's a long weekend... Treat yourself to silky smooth, long-lasting lipstick. Our Sheer Lipsticks have been color-tested so they complement every skin tone. Plus, there's no synthetic fragrance—only a hint of natural vanilla. | photo by @ellie.eloise via @dyl.beautycounter

"You change the world by believing in yourself." Happy birthday, Yoko Ono.

What makes our pressed powders stand out from the rest? Porcelain flower extract. This Thai bloom moisturizes and provides antioxidant benefits. Wear your favorite shades alone, layered, or blended together for a naturally flushed look.

Flowers for a friend... a spontaneous compliment... How will you celebrate Random Acts of Kindness Day? #CaptureKindness | photo via @everviolet

Made with skin-conditioning jojoba esters and smoothing plant-based waxes, our Sheer Lipsticks provide universally flattering color with a polished sheen. What's your favorite shade?

Something to look forward to next week. Keep an eye out on Tuesday for a pop of color in our new signature shade of lipstick. #comingsoon

'Natural' and 'organic' products are not necessarily safe. At Beautycounter, our goal is to make products using natural and synthetic ingredients that don't compromise your health or safety, and to share all of those ingredients with you. Featured: Lip Gloss, made with carnauba wax, jojoba oil, and vitamin C.

We’re raising the bar on safer body care. Made without harsh surfactants that dry out skin, Charcoal Cleansing Bar absorbs impurities and washes away clean. Plus, it’s gentle enough to be used daily on your face and body.

We are taking a moment to celebrate love in all forms. We love this illustration by famed fashion illustrator @daviddownton #fashionweek #valentinesday #loveislove

Love is all around us. Today, we celebrate the love and care that we give our families, friends, and the ones who mean the most to us. Happy Valentine’s Day.

Prep. Set. Refresh. Beautycounter+ facial mists are the ultimate multi-taskers.

Get the day started on a bright note. The Beautycounter+ No. 1 Brightening Collection is formulated with vitamin C for a radiant, more even-toned complexion.

Everyone needs a little balance. Activated charcoal—a key ingredient in the Beautycounter+ No. 3 Balancing Collection—absorbs excess oil and draws out impurities, giving skin a smooth, refined appearance. | photo via @everviolet

Give your skin a boost with Beautycounter+ No. 2 Plumping Collection. Peony root extract helps skin absorb and retain moisture to improve elasticity and smooth the appearance of fine lines.

Our Chief Artistic Officer, @christy_coleman, a.k.a. our resident celebrity and fashion makeup artist, is back in the lab playing with color - who's into this shade of blue?

Put your best face forward. It’s #fashionweek

And the games have officially begun... Who do you think will go for the gold this year?

We're working to change woefully outdated beauty and personal care regulations and building a movement for change. Find out how advocacy earned us our highest-ever B Corp rating | Link in profile.

You deserve to know what's in your products, and that's why we don't hide any ingredients that go into our formulations. Check out our blog to find out how transparency earned us our highest-ever B Corp rating | Link in our profile.

We recently received an updated Certified B Corporation score of 95. A 14-point jump from two years ago, it's our highest-ever rating. How did we do it? Safer products. Our ingredient Selection Process keeps harmful ingredients out of our formulas. Visit the link in our profile to find out more. #bcorpmonth

How can you make hump day a little brighter? An unexpected smile goes a long way.

Just high-performing products everyone can love, made with safer ingredients. #betterbeauty

Author Michael Pollan was born today, in 1955. We highly recommend his book, Food Rules, which is a guide to healthy eating.

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