We've been a little quiet on our social media about the agency's commitment to #CHANGETHEBEAUTYGAME by minimizing waste and discouraging #unboxing. And as we are kicking off the holiday season where mailers and gifting run wild, I wanted to share an update.
Is our packaging perfectly sexy just the way I'd like it yet? Nope. It's taken more time, resources, and money than I expected. But we're on our way! We've been hard at work behind the scenes finding the right vendors and spreading the word about this initiative. That said, does every box, piece of paper, peanuts (only WHEN we need them), and even ribbon that the agency uses come from recycled and eco-friendly materials? You bet they do.
We've created a micro-site -- link in our bio -- where you can learn more about our journey and what you can do to join us. #INFLUENCERS #BEAUTYBLOGGERS: #PSA! We STRONGLY discourage unboxing content of ANY kind. Show us HOW the products we send you work in your hair, look on your skin, or make you radiate, NOT the shipping package we send you -- it's just fueling the beast and we can't support it. PLEASE, a gentle reminder to think twice about the content you share on your stories and feed and to forego the unboxing images and videos — especially this holiday season.
#BEAUTYBRANDS & #AGENCIES: Please join us! If you're not sure where to start, email me - firstname.lastname@example.org. It's not easy, and I know we are just a small voice in a big sea, but if we ALL commit to taking baby steps each and everyday, we CAN have change.
Thank you and wishing you an amazing, happy, and healthy holiday!! —@amydenoon, #beachhouse CEO
#beutybiz #ecofriendly #eco #beauty cc @jenatkinhair