This a long post, but it’s IMPORTANT. Please read & join our #changethegame movement. With thousands of pounds of waste generated by creative beauty product mailers each year, countless Instagram stories from editors and influencers complaining about shred (here’s to you, @julieschott!) and waste (@jenatkinhair, we’re listening!), and that insatiable quest for more, more, more, Beach House PR is taking it back to the basics and saying sayonara to costly, over the top creative mailers.
The beauty industry has gotten away from what really matters with a serious case of Keeping Up with the Jones’ -- the giant creative mailer hamster wheel that no one can seem to get off. In a quest for the perfect unboxing moment, an opportunity to go socially viral, and to peek more interest, we’ve all been playing a game that lacks concern for our environment, pocketbooks, and resources. No more.
Starting in May, we’re saying adieu to excess waste + will be using ONLY 100% recycled, eco-friendly mailers and boxes that are devoid of excess fluff in sending out all of our product with you all.
We recognize that we may not be fueling those unboxing moments anymore, but we’ll be really encouraging you all to focus on what’s important -- the great products we represent and are sharing with you. Rather than a story focusing on unwrapping our package, we are encouraging you to consider a moment testing the product on their hand, face, hair, etc.
After all, we’re sharing these products because we believe in their performance and ability to deliver what they’re designed to do -- from the perfect red lip to some serious skincare solutions. THOSE are the things that compel you to write a great story, to include them in your beauty routines, and to rave to your friends -- not the giant candy heart you need to break open in order to get to the goods, as fabulous as it looked. At the end of the day, do we really want to see another unboxing video with packaging that’s going to the trash bin, anyway?
Feel free to DM me your thoughts or share below. We hope to spark an awareness and kick off a change that is so needed. It’s a little scary, but we know it’s the right thing to do.