🔍Question: What’s your view on luxury brand loyalty?🔍 .
I consider myself quite brand loyal. There are certain luxury brands that I have found quality and customer service that are so worth it to me. However, lately, I have had some first-hand experience with the unpleasant and disappointing side of this. Doesn’t matter if they are one of the top 5 luxury companies in the world, they cannot keep disappointing the loyal customers. Maybe once or twice, and if they are still doing the same thing after that, too proud to admit the mistakes, means they simply don’t care, won’t change and we should just move on, and bring our business elsewhere. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ _______________________________
Bill Gates once said, “Your most unhappy customers are your greatest source of learning.” While it may seem easy for some brands to rest on their luxurious laurels, the brands with the most loyal followers stay humble. Remember when customer service leads, brand loyalty follows. I don’t believe the brand loyalty should only be built and maintained through clients and the sale associates, it should be with the company as well. The high turnover rate of staff in retail is well known, it’s the company’s responsibility to ensure the consistent level of service and treatment to the clients were provided regardlessly. Brand loyalty is not UNCONDITIONAL.
Sorry about the little vent😅, I’m keen to hear your experiences.
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