Digital Farming Vision 🌿🌽🌾📱🖥🕹 At Bayer, we are working in an environment which is rapidly being shaped and shifted by modern technology. There is no doubt that, among others, big data and the Internet of Things are changing the face of agriculture.
We experience this every day. From the smartphone in our pocket to the highly sensitive sensors in combines and fields - we are more connected, integrated, and informed than ever before, no matter where we are or what we do. The further digitalization of agriculture will be an indispensable step forward into the world of future farming.
This world of bytes, bits, and pixels is digitizing a craft and way of life that has been around for thousands of years. Farming has and will always be a field where decisions are made from a mixture of knowledge, experience, and gutt-feeling. Digitalization provides the farmer the ability to more accurately predict the outcomes as well as most effectively respond to Mother Nature’s ever-reoccurring challenges. This new world is allowing our customers – farmers around the world- to act and react significantly faster – at the speed of ‘now’ – as patterns and changes can be recognized in smallest amount of detail. It gives the grower the opportunity to more precisely predict the impact of his actions – such as: choice of seed variety, application rate, or harvest timing – making the risk management of the farm a much easier task for our customer, along with the chance to improve his profitability in a sustainable way.
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