babba.c babba.c

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Babba C Rivera  📍NYC | 💼Founder of @by.babba & co-founder of @her.usa | 💥FORBES 30 UNDER 30

Words cannot describe the immense level of gratitude and admiration I feel for this team. This year has been so incredibly difficult for me and I’ve been ready to give up on everything, but have constantly found myself uplifted by this team who make everything @by.babba related possible. Having a fulfilling work environment is so dear to me. Coming from a background where that hasn’t always been the case, I’m committed to inspire others to pursue careers that feel joyful. That’s why we’ve created #careerdaybybabba — an event series focused on career inspiration and community. All ticket proceeds go to @girlsclubny ❤️ We’ve unfortunately already sold out all the spots, but please DM your email to @by.babba to join the waitlist and receive invite to the next one ~ Team dressed in vintage clothes via @whatgoesaroundnyc, shot on film by @jenniferpaccione at @springplace ~ #teambybabba

Waiting for spring like ...👀 **I’ve rented this house for my summer vacay, who’s coming for lake swims?!**

This year, I’m being more kind to my body & brain. I’ve stopped drinking alcohol, I’m prioritizing workouts and have become a pro at making protein shakes afterwards — even during busy weeks such as NYFW. @welleco ‘s NOURISHING PROTEIN of Peruvian Chocolate is plant-based and super delicious – it’s honestly the only protein powder I’ve tried that doesn’t taste bad. My go-to (super simple) recipe is mixing it with banana, pea milk and ice. Voila! 🥛🍌

Teamed up with my bestie @sophfei to create my very first IGTV video 📺👋🏼 We collected some of the questions you’ve DMed me and I’m answering them while taking you through my morning routine. Let us know what you think, and share what topics/questions we should cover next. Full video via IGTV in my bio 💥 (video/edit by @davidjbarron and graphics by @rawqmedia)

I love to dress for my mood. This week has been pretty rough for me with low energy and lack of creativity, meaning I’ve spent the majority of the time in my PJs. This outfit gives me life though — so here’s to future days with color and light 💗🙏🏽

A little #NYFW snapshot by talented @vickii_ll — don’t forget to check my IGTV for more videos 👀 Grateful to be part of such a fun & inspiring week, but also kind of happy for it to be over and have a chill weekend 😙

About last night at the @atpatelier NYFW dinner ❤️ I’ve been a fan and customer for years. I remember back in May 2017 when I received an email from their team about a potential agency partnership as I was just about to set up @by.babba in NYC— I couldn’t believe it. They became our first client and I’ve since joined their board of directors and today they’re family. I realized their founder @majlapizzelli is the female figure I’ve been missing in my life; I don’t have anyone in my family group who’s an example of what it means to be a modern businesswoman with strong values, smart business mind and a big heart. That’s how I aspire to be as a businesswoman ❤️

So honored to be featured in @tommyhilfiger ‘s latest campaign. It makes me happy to see a big fashion brand opt for an unconventional campaign like this, featuring a real story. Now let’s change the perception of what a “businesswoman” should look like, as brains come in many shapes and styles 🙅🏽‍♀️💼 #makeitpossible

Manifesting spring in my @carolinaherrera look yesterday. It never ceases to amaze me how much an outfit can do for your mood ☀️

@wesgordon does it again 👏🏼👏🏼 what a show! Loving these playful yet elegant looks 💗 Thanks @carolinaherrera for having me #eraofherrera

Bringing Kill Bill vibes to #NYFW 💥

Pink on pink plus shoes from my besties own brand — @sania.dmina !! So proud of my friends💗💗💗

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