Somehow, it’s 5 years since I started out on my own. “Journey” doesn’t even start to capture it. I can hand on heart say I haven’t looked back. But there have been lessons along the way. I’d love to share 5 things I wish I’d known then:
1. Think BIG- When I started out, I was freelancing in its purest sense, working into agencies and contracts. I hadn’t realised there was another option, in terms of creating a life I loved defined by creativity, serving clients I LOVE, in a way that worked for me and my family. I had to find my way, look at what my peers had achieved, define a different model. The potential is limitless. It’s the first thing I say to anyone starting out now.
2. Know your value – there’s a tendency, especially when you start out to underestimate yourself and the value your business brings. Your prices reflect this. Be clear on what you’re bringing your customers. Know your worth and uniqueness. If they don’t go for it, they’re not the customer for you. “We really like you but we can’t afford you, can your cut your day rate?” or “We’re a start-up, can you take 50% off?” never works out in the long term as it reflects a lack of understanding of what you bring to their business, clients are less committed and invested. It’s a tough one but try to hold fast.
3. Invest in YOU – This is huge. Whether it’s coaching, training, conferences, workshops, online communities. Be ready to invest back in yourself. You’ll see your brand, your potential, your relationships grow beyond measure when you stay in a growth mind-set, with an open mind and desire to soak it all up and apply to your business. Take recommendations – it’s a crowded market and trust me, I’ve kissed one or two (expensive) frogs along the way – but the right coach can transform your business, set mind-blowing, scary goals, and map out the way to get you there. Start today.