I once walked into a brand new barbershop in my town, hoping for an Adam Levine haircut (this was like 7 years ago, Adam had just buzzed his sides short and it was FRESH) and the only barber that was open, well, I hoped and prayed he wouldn’t walk up to get me. The guy was like 70, and before I was even greeted I already worried that he wouldn’t understand the nuances of what I wanted (natural edges, lots of texture, dry finish). I got in his chair and he butchered my hair, blunt cut everything, lined me up, then styled with a wet gel... It wasn’t a “bad” haircut, it just wasn’t what I wanted. I already knew before I got into the chair that our styles weren’t about to vibe, but by the time he approached me I didn’t have a polite way to get off the bench and run away...
If you’re on instagram (and I think you are) share a little bit of yourself. Don’t worry about looking vain or egotistical by doing so, you’re advertising YOU. Your potential clients will know from your own style a little about what you’re about. Of course you show your work, but people don’t buy what you do, they buy why you do it.
These days if I come across a hair account with zero photos of the actual technician, I skip it (good haircuts are boring!). Nobody gets their hair cut by a silent person in a mask, we want to know you while we’re in your chair (or on the ‘gram)... Post some of you!!!
Here’s a photo of me on a brief vacation after traveling to Ireland for some business. I’m not really all that fashionable but I am particular about what I wear. I rarely cut my hair, I own three jackets (light, medium, and heavy), I own only a few pairs of shoes (Solovair and George Cox are my jam) I own about 80 plain black shirts and two pairs of black 100% cotton selvedge jeans. Like I said, not fashionable, but everything has to be made well, and I don’t buy synthetic fabrics. I’m not cool, but I do pay attention to “cool” and I try to sell that with my work in hair.
Anyways, post a dang selfie! Tell us what you like, what you think is cool, what you do for fun. You’re selling more than haircuts, you’re selling your tastes (which will show in your haircuts!!!)