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AmpersandMC  ▪️M A R K E T I N G & ▪️C O M M U N I C A T I O N S & ▪️D E S I G N & ▪️P E R T H Every character has a story. Let's tell yours. #weareampersand


Not sure what program to use for your next project? Our graphic design guru Ali-D gives her tips to making sure you're using the right one to achieve the results you're after.
With so many creative programs out there, it can be overwhelming to know what to use. It's easy to jump into a new project in one program, only to realise halfway through that it doesn't have the functionality that you need. So how can you avoid this mistake and save some time? Follow this guide:
▪️ Adobe Indesign - Use this for layout, multiple pages and text heavy documents. Perfect for printed material like a magazine, brochure, flyer or business cards. ▪️ Adobe Illustrator - Use this to create amazing vector based graphics such as logos, icons or illustrations. These files can be edited, scaled and colours changed. ▪️ Adobe Photoshop - Is an image editing program, so use this to enhance colours in photography, modify size or remove/add certain things into photos. ▪️ Now we know not everyone’s a designer, but there are some easy online programs that can make you feel like one by just a few clicks! @canva makes designing easy and accessible to anyone using quick fun templates, images and fonts (you can even upload your own photos, brand assets and colours) – all you have to do is choose what you want and go!

Now of course, use what ever you feel most comfortable with, but take note, they are different programs for a reason. Now go design like a pro! #weareampersand #graphicdesigntips

In the words of Queen Bey, it’s time to slay your Christmas marketing! ✨🎄 With a projected $63.6 billion in Australian retail sales over the 2017 festive season, will you be getting your slice of the pie? If you’ve been anywhere near the big department stores recently, you’ll have noticed that the holiday season is approaching FAST. With tinsel-towers and jingle bells already taking up residence in our shops, it’s only matter of time before we’re bombarded with Christmas marketing from every angle. Sure, it’s a commercialised jungle out there, but it’s also a fact of life that sales during the holiday season rise by around 30% each year. That’s not just bricks and mortar stores - online spending continues to grow year on year too. Whatever your business, it’s vital that you’re standing out from the crowd and nailing your marketing this time of year. #weareampersand #sleighyourmarketing

Oh hey there new @prospectproject website ✨ Looking ever so stylish and downright delicious thanks to the amazing snaps by @keepercreative. We've loved working closely with the beautiful Shannon and designing the perfect platform that her business deserves. If you haven't already, go check out her scrumptious granolas and heavenly candles on the brand NEW website. This woman knows how to create good smelling stuff! #weareampersand #designedbyampersand

Learn how to use the '8Ps' to clarify, communicate and amplify your marketing in our Small Business Marketing (with BIG business results!) Workshop on the 27th of September. Hosted by our marketeer-in-chief, Ali Balch, over two engaging hours you’ll explore the 8 P’s of Marketing and how you can use them to create your Unique Selling Proposition (USP). The knowledge you’ll take away from this workshop will inspire you to sculpt and create your business communications for the short and long term. Click on the link in our bio for more details! #weareampersand #marketingworkshop

The excitement of opening the new @heycontrolfreak just HAD to be captured in a funky little film 📱🎥 This baby is our Chief Marketeer Ali's business sidekick - a quarterly planner that includes day to a page diary, daily to-dos, quarterly forecasting, goal setting. our favourite activity - the Marketing Opportunity Matrix - and SO much more. If you haven't got one yet, pop on over to the @heycontrolfreak page and get your order in before they're gone!

Happy Hug Your Boss Day (yes, it's really a thing!) ❤️ We folks here at AmpersandMC are truly lucky to have the best in the biz, our Chief Marketeer and the @ampersandcollective_perth Hostess with the Mostest, Miss Alison Blach. So, get into the spirit of the day, stretch out those arms and give your boss a hug! #loveislove #weareampersand

With experience comes wisdom (or so they say). We were lucky enough to share some of our highlights, mistakes and biggest lessons for our careers so far, with some keen and eager minds at the "Day In the Life of..." series at @guerrilla.est ❤️ #weareampersand

We love seeing our clients educating and inspiring others to smash their business goals and challenge the norm. We had the pleasure of hosting the wonderful @lanna.hill from @onesmallstepcoaching for her "Sales Is Not A Dirty Word" workshop at @ampersandcollective_perth Since working with Lanna on her marketing and communications strategy last year, we've seen this amazing lady absolutely killing it in the business coaching space!

Whilst we're enjoying soaking up the sunshine today, we thought our little plants could use some delicious Vitamin-D as well. These gorgeous succulents came from our dear friend and candle goddess, Shan from @prospectproject 🌿 Be sure to head over to her page, drool over her scrumptious treats and check out her brand spanking new site, designed and built by yours truly.

Once upon a time, there were 4P's of Marketing. ▪️Product ▪️Price ▪️Place ▪️Promotion. They were worshipped by the business owner, allowing them to focus on what they wanted to say and bombarding the customer with messages on a product's features and benefits.
In more recent times, we've (thankfully) welcomed four more P's into the mix. ▪️People ▪️Productivity▪️Physical Environment and ▪️Process have helped turn the tables for marketing, putting the focus back on the one true king - your Customer!

Where the original P's focused on your product, the new four help focus on the brand in a more holistic way. It forces business owners to understand their customer more deeply by analysing their pain points and the associated emotions, and demonstrating how the business' product or service can make the customer's life better.
Want to learn more about the 8Ps? Check the link in our bio to Ali's upcoming marketing workshop, where she'll go through each of them in detail! #ampersandsays #weareampersand

Throwback to the night of nights, at @cancernobueno 2017 with these lush ladies. This incredible event would not happen without these babes volunteering their time and skill sets to make this night a blast. Check out the goddess on the far left, repping the @ampersandmc navy and that gorgeous smile!

Happy National Ampersand Day! We're celebrating in style, with our very own wine from #palmerswinery and a gluten free chocolate cake from our baker extraordinaire @misscronje, in the shape of our amazing logo created by @gamefacehq ! #alltheampersands Happy Fri-YAY everybody 🙌🏻

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