Today is spread the word to end the word day. The "R" word isn't just a word. The word "retard(ed)" hurts because it is offensive and derogatory to those with intellectual and developmental disabilities. Asking people to not use this word is not censorship, political correctness or freedom of speech. It's about consideration, dignity and respect for people with disabilities. I'm making the pledge to spread the word to end the word for my buddy, Chris, and all of my other friends in Best Buddies.