September 25th, 2018.
@willsmith will be bungee jumping out of a helicopter with us on his 50th birthday.
Over the freaking Grand Canyon.
Live on @youtube .
And, a few days after it happens, something else will catch your attention.
And you’ll move on.
But here’s why we want you to remember this event, this picture and this story.
Here’s why it’s important for you.
Because the jump isn’t the significant part.
It’s what it represents.
For all of us.
It represents a choice.
One we all have to make.
A daily decision…
Love or fear.
Discomfort or comfort.
Speaking the truth or staying quiet.
See, Will is terrified of heights.
He’s gonna be 50.
He’s got a family he loves.
He’s got one of the most successful careers in the history of entertainment.
And yet, he’s agreed to a stunt that’s only been done a handful of times.
He’s got all of the excuses in the world.
He could easily have ignored our challenge.
But this, like so many other times in his life, is his choice to fight that voice inside his head.
That reminds him why he can’t.
That throws excuses at him.
That says he’s got too much to lose.
This is a f*** you to that voice.
It’s a choice.
And the choice is yours as well.
We want this stunt to be a reminder for you to make that decision.
To take the leap while looking fear directly in the face.
As Will once said, “I'm motivated by fear. Fear of fear. I hate being scared to do something. And I think what developed in my early days was the attitude that I started attacking things that I was scared of.” Let’s do this.
PS - the video is up on YouTube