yestheory yestheory

235 posts   563,187 followers   4,695 followings

Yes Theory  We believe that life can be as authentic & fulfilling as you wish if you seek discomfort. We make videos about it. Our clothing line: @seek.discomfort

Back home after 3 months away and IT FEELS SO GOOD! 🙌 🎉 🎉🎉🎉

This is one unforgettable moment for us. 🙏🏻⚡️
It was the day after our meeting with @willsmith in Budapest and we hadn't told anyone what went down... some of you started tweeting at us screenshots from Will's most recent video wearing a @seek.discomfort hat... people started questioning how it got to him 😂
We literally started hugging each other and dancing in the middle of our hotel room from excitement. 💃🏽
This clothing line exists to amplify our message to people outsude of YouTube and help start a conversation it meant the world to us seeing Will rock @seek.discomfort and you all sharing stories about interactions you've had with complete strangers who get curious about what "Seek Discomfort" means!🌟
Do yourself a favor and go check out because we're only live for the next 72 hours. This drop is only exclusive to our Instagram community.😉

Whenever we travel to a new city, we discover it through running. That's why we were so stoked when we found out the hotel we were staying at @mercurebudapestbuda has community runs every Wednesday. Here's a clip from that morning where we all went running to the top of the city together.

What do you do to keep your mind in check, especially when you travel? Let us know below! (Edited by: @itswillcarmack )

It’s happening.

September 25th, 2018.

@willsmith will be bungee jumping out of a helicopter with us on his 50th birthday.

Over the freaking Grand Canyon.

Live on @youtube .

And, a few days after it happens, something else will catch your attention.
And you’ll move on.

But here’s why we want you to remember this event, this picture and this story.

Here’s why it’s important for you.

Because the jump isn’t the significant part.

It’s what it represents.

For all of us.

It represents a choice.

One we all have to make.

A daily decision…

Love or fear.

Discomfort or comfort.

Speaking the truth or staying quiet.

See, Will is terrified of heights.

He’s gonna be 50.

He’s got a family he loves.

He’s got one of the most successful careers in the history of entertainment.

And yet, he’s agreed to a stunt that’s only been done a handful of times.

He’s got all of the excuses in the world.

He could easily have ignored our challenge.

But this, like so many other times in his life, is his choice to fight that voice inside his head.

That reminds him why he can’t.

That throws excuses at him.

That says he’s got too much to lose.

This is a f*** you to that voice.

It’s a choice.

And the choice is yours as well.
We want this stunt to be a reminder for you to make that decision.

To take the leap while looking fear directly in the face.

As Will once said, “I'm motivated by fear. Fear of fear. I hate being scared to do something. And I think what developed in my early days was the attitude that I started attacking things that I was scared of.” Let’s do this.

PS - the video is up on YouTube

Celebrating 3 years of friendship, love and hard work. Grateful for everyone who believes and shares our message. There’s 2,000,000 of us now. 🎉💙 🔥
📸: @livetothemax
p.s: go to an outdoor thermal bath if you're ever in Budapest

None of the people in these photos are actual models. They're part of the amazing community that we've been so blessed to be a part of over the last three years. It makes us thrilled to see thousands of you repping everything we stand for through our clothing line @seek.discomfort.
The amount of experiences we've had talking to complete strangers who approach us in public after they become curious about what "Seek Discomfort" is, blows our minds. We're stoked for people to start going up to each other to connect just because they see that they're rocking the brand.
Please comment below your order number and tag 2 friends because we'd love to pick a few of you and send you something special.
The second drop is only available for the next 22 hours. So act fast ⚡️⚡️⚡️📸: @zoefortuna

Budapest you da best. ❤️

Blown. Away. We thought there would be 5 people showing up to the meetup in Budapest today. More than 100 of you incredible, beautiful, kind people did. And some - those of you in this picture - even stayed over three freaking hours. You remind us why we do this. To feel connected, to go after our dreams and expose our truths together. Thank you. From the bottom of our jet lagged hearts, thank you. ❤️

This weekend was wild.

Some of you came to our house to help Ammar fulfill our merchandise.

Others met up with each other in Paris and in Italy…

It feels more and more surreal to see all of these interactions happen in person.

Witnessing how you all engage with us and each other reminds us of a quote by Mia Sheridan, “Friends are the family you get to choose for yourself.” And we’re so damn happy you chose this family.

We were just a few guys wanting to experience more from life and you’ve all made it way more fun and way bigger than we could have ever imagined.

So thank you.

Thank you for believing in us.

And you best believe we believe in you.


Let the adventure continue.

Love always and forever. -The boys

First time in ages it’s been just us, no filming, in nature. Found this gem of a restaurant for sunset overlooking the Gulf of Thailand. Feels great to breathe, recharge and count these blessings 🙌

We did it. @seek.discomfort is finally out and we launched it in the most epic fashion show to ever hit a backyard.
Can't wait to see the #YesFam around the world repping the movement.

What would you do if you had 1 day to plan your last 24 hours? @thomasbrag had to do exactly that. Checkout the latest video on YouTube to see what he did !

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