bally bally

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Bally’s unique Swiss heritage - a modern interpretation by the Zurich University of the Arts. The project celebrates Bally’s history through a modern lens - twenty-four students studying the Trends & Identity and Visual Communication course were given the opportunity to reimagine the past and present of #bally by developing moving posters inspired by the new Autumn Winter 2018 collection. Four groups going on to win the opportunity to showcase their work in Bally's Zurich and Geneva stores. Discover the #ZHdKBallyLab via @zoepastelle's takeover on Instagram Stories and read more about the project on bally.ch #BallyLab
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A special thanks to: @annapravorotskaya
@serafingerber @a_ni_na
@tanja_krebs @laurence.hau @nik.antolkovic @Sanfranc_ @Decharess @Mehralex

Keep your eyes peeled - #ZHdKBallyLab is coming soon. Discover more as @zoepastelle takes over our Instagram Stories later today. #BallyLab

Colour and checks clash for the perfect combination - as seen in #BallyAW18 #Bally

The Darlene bowling bag, your new day-to-day darling. #Bally #BallyAW18

Sweater weather is on its way, tackle the seasonal shift with the #Bally Suvretta in orange. #BallyAW18

The Fred weekend bag's generous size will make packing for your next trip a breeze. Where will you go next? #Bally #BallyAW18

The Rafa backpack and Pete crossbody - sporty shapes in signature leather. Now available in-store and online at bally.com #Bally #BallyAW18

Let the Fred weekend bag inspire your next getaway - from road trips to long haul. #BallyAW18

As seen in the #BallyAW18 campaign, the Crew backpack is now available in-store and online at bally.com.

The Crew backpack's voluminous size and clever design are accentuated by an all-over #Bally print to turn heads. #BallyAW18

A masterclass in colourblocking - the Crew backpack takes a multicoloured approach in multiple textures for #BallyAW18.

No need to tip toe around good style, says @black_mag. Which piece from #BallyAW18 will you add to your wardrobe this season?

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